A thought-provoking article over at frog's design mind blog about the pitfalls of presenting research as science-based fact rather than a basis for insights:
"This simplistic view of research pervades our culture, the business world, and increasingly the world of design. According to this view, "research" is synonymous with science. And since science provides us with hard truths in the physical world, "the research" should do so in the business world. But let the buyer beware of such thinking. The real world is a complex system inhabited by autonomous individuals. It isn't so simple or knowable, which is exactly why design can be so valuable."
Read the full post and comments here.
Monday, May 16, 2011
Nissan recently put a road-ready version of its Leaf racecar concept out on the tarmac. Looks fast, mean, and sounds like George Jetson's car.
Wednesday, May 4, 2011
Monday, May 2, 2011
Many of you have mentioned that you don't hear enough from professionals in the field. Well here's a chance to do just that and earn extra credit if you're so inclined. It's even in your backyard.
Jamin Hegeman from Adaptive Path will be speaking Wednesday May 4th 7pm at Art Institute.
More info about the lecture here.
Go see his lecture and write a 1-page response. It will be worth 5 points, and can replace a missing reading response or fieldwork assignment.
Saturday, April 30, 2011
In promoting their new luxury hybrid, the CT 200t, Lexus has sponsored a series of events in which 'a skeptic and proponent of all things eco semantically duke it out for ultimate green, or dark green, supremacy.' Pretty intruiging, really, to have a conversation about the motivations behind our 'green' actions and whether we're really doing anything to help the environment by purchasing a car instead of just lecturing consumers.