A thought-provoking article over at frog's design mind blog about the pitfalls of presenting research as science-based fact rather than a basis for insights:
"This simplistic view of research pervades our culture, the business world, and increasingly the world of design. According to this view, "research" is synonymous with science. And since science provides us with hard truths in the physical world, "the research" should do so in the business world. But let the buyer beware of such thinking. The real world is a complex system inhabited by autonomous individuals. It isn't so simple or knowable, which is exactly why design can be so valuable."
Read the full post and comments here.
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